Basic Attention Token Live Price

What is Basic Attention Token?

The Basic Attention Token (BAT) is created on the Ethereum blockchain as a native token for the Brave web browser. The main use of the currency is to purchase services on its platform (Brave web browser). Such services include advertising and marketing on the browser.

The idea of creating a specialized token for web advertisers is to provide an advanced and more secure way of digital marketing. In the blockchain network, all the advertising transactions will be published and stored on a public distributed ledger. Thus, a better advertising experience can be obtained.

Further, users will experience fewer ads that are more related to their interests. Advertisers will not lose advertising opportunities. Instead, they can find other sources of revenue on the blockchain.

History of the BAT Cryptocurrency

BAT was created by Brendan Eich, a co-founder of the Mozilla web browser. Considering his expertise in web browsers and communication technologies, he created Brave web browser as a platform where BAT will be used. The project idea was introduced in 2018. Today, there is a beta version of the web browser as it is still being developed.

Eich believes his web browser will provide more efficient ways of digital marketing and advertising. BAT, as the main token on Brave, will have a specialized market among advertisers, marketers, publishers, and internet users which is a huge market niche.

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How much is Basic Attention Token worth?

Basic Attention Token (BAT) is worth 0.71 USD as of March 15, 2022, 2:17 am UTC time. View the interactive graph to see how much Basic Attention Token has changed in the last hour or historically. BAT is an Ethereum token that powers Brave Software's blockchain-based digital advertising platform. Internet users who browse the web using Brave's free web browser (available at Brave.com) can choose to replace the ads they see with ads on Brave's ad network. Users then receive BAT from advertisers as compensation for their attention.